Hello
I'm Lejla
Freelance UX DESIGNER & RESEARCHER
I craft for humans
I'm a Senior Designer specializing in UX & Research for brands and organizations that are eager to know their customers better, validate their products, and identify new business opportunities.
I'm passionate about bringing tactical insights to industries like retail, automotive, transportation, and banking - creating beautiful, intuitive experiences with a user-centered approach and design thinking methods.
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Case volkswagen
Case newstore / clienteling
Opens PDF
Case Autodesk
COMPLETED Studies
60+
In-depth Interviews
70+
Usability Tests
30+
Surveys
20+
Field Observations
20+
Expert Interviews
Lejla showed great knowledge and ability. She also demonstrated the ability to complete projects on time and is always willing to go the extra mile. Lejla is extremely creative and will be an asset to any team.
Josh, Team Lead at The Gemini Solution
Working with Lejla is always a pleasure. She is well-organized and excellent in client communication. In her design work, she is very detail-oriented without forgetting the big picture and strategic goals of the company or product.
Leeni Harmainen, Project Manager
Simplifying complex projects into extraordinary products and services.
I'm a team player who's truly passionate about the experiences and circumstances that shape our every day. With a human-centered approach, I solve big problems, go in-depth on heavy topics and small details, iterate on ideas, and test them to later craft ideal outcomes for the end-user.
With the right processes, tools, and mindset anything is possible.
Experience
10 2017 - 03 2021
IDEAN
Sr. Interaction Designer
Driving the best quality for user experience and research. Responsible for large projects & working closely with some of the largest car brands and logistics companies in the world. Focus on design coherence and user experience.
05 2015- 12 2015
ALLY
Design Lead
Leading a team of designers and driving the best quality for user experience and visual design for iOS, Android, and Web. Close collaboration with CPO, development, marketing and data teams. Focus on user testing, design coherence and rapid development.
2016-2017
NEWSTORE
Product Researcher
Consumer-, brand- and retail research. Primary research conducted in the US with real consumers and back-office users then compared to the German market. Designed and conducted qualitative studies, including field observation, interviews, and remote and in-person usability studies. Designed quantitative studies, including surveys. Close collaboration with product- and business teams to identify research needs. Crafted methods to effectively synthesize, document, and communicate research findings.
2011-2015
HERE, A NOKIA COMPANY
2010-2011
Sr. Visual Designer
Responsible for the visual design of HERE app. Designing for Mobile, Wearables and SmartWatches. Working closely with developers and PO’s within tight schedules while creating transit and car navigation solutions. Wire-framing, rapid prototyping and user testing. Working closely with the branding team insuring complete alignment. Leading the localization process. Front-end & design for Windows Phone and Symbian.
NOKIA
UX Designer
Analysis and creation of innovative user flows. Designing formats for research results, communication, analytics, dashboards and presentations. Documentation of behavioral usage.
2009-2010
NOKIA
2008-2009
Technical Service Manager
Front-end development and design of Nokia Music Store. Responsible for localization of the Nordic online stores. UX & UI design and implementation of social media, campaigns, and development of material using Flash (Actionscript). Gathering and driving consumer feedback improvement.
7BILLION AB
Web Designer
UX & UI design and front-end development of community websites and blogs using Adobe, CMS and .Net.
GET IN TOUCH
If you like what I do and you're interested in knowing more, let's start the conversation today.
Looking forward to hearing from you.